Marketing QBR template
Marketing leaders reporting a quarter to sales and leadership.
9 slides. Example, names are fictional.
Tips
- 01Lead with sourced pipeline against target; that's the number leadership reads.
- 02Show the whole funnel so a miss at one stage can't hide behind a win at another.
- 03Rank channels by pipeline, not by leads or clicks.
- 04Name one channel that underdelivered and what you will cut or change.
Questions
- What should a marketing QBR include?
- A verdict on the quarter, a funnel scorecard against targets, marketing-sourced pipeline, performance by channel, the main wins and misses, and next quarter's priorities.
- Which metrics belong in a marketing quarterly review?
- Visits, MQLs, SQLs, opportunities and sourced pipeline against target, plus pipeline by channel. Keep spend detail in the appendix or notes.
- Can I edit this marketing QBR template in PowerPoint?
- Yes. Open it in MakeDecks, update the numbers, then download an editable .pptx with native charts and tables, or a PDF, free.
Make it yours.
Free. Edit online, download .pptx or PDF.