Customer case study template
Sales and marketing teams turning one customer win into proof.
9 slides. Example, names are fictional.
Tips
- 01Lead with the headline result so the slide works even if it's the only one seen.
- 02Describe the challenge in the customer's numbers, not your product's terms.
- 03Show results as before and after, with the timeframe.
- 04Get the quote approved by the customer before you share the deck.
Questions
- How do you structure a case study presentation?
- Open with the result, then the customer's challenge, the solution, how it was rolled out, the results with before and after numbers, and a quote from the customer.
- How many slides should a customer case study have?
- Eight or nine slides is enough. One result per slide reads better than a crowded results page.
- Can I edit this case study template in PowerPoint?
- Yes. Open it in MakeDecks, replace the customer and numbers, then download an editable .pptx with native charts, or a PDF, free.
Make it yours.
Free. Edit online, download .pptx or PDF.